The Non-Objective Nature of Business Valuation: A Buyer’s and Seller’s Guide

A scale balancing business elements in business valuation.

The journey through business valuation is a complex process with subjective judgments, making it complicated for buyers and sellers alike. The process is full of numerous factors influencing the final valuation. This guide delves into the non-objective nature of business valuation, offering insights for both buyers and sellers.

 

What is Business Valuation

Business valuation is the art and science of determining the true worth and value of a company. It’s a critical process influencing strategic decisions, from mergers and acquisitions to succession planning. Despite its importance, the process is inherently subjective, influenced by various factors including market conditions, financial performance, and potential for future growth.

The Importance of Valuation in Business Transactions

Valuation is crucial in business transactions for various reasons. It not only sets the stage for negotiation but also ensures that both parties enter into the transaction with clear expectations.

Reasons for Performing a Valuation

  • Strategic decision-making for buyers and sellers
  • Financial reporting and compliance
  • Litigation and dispute resolution
  • Planning for mergers, acquisitions, or divestitures

Understanding the Subjectivity in Valuation

Business valuation is far from a straightforward calculation. Subjectivity seeps in through assumptions about future growth, discount rates, and the interpretation of market conditions. Various valuation methods, from asset-based approaches to earnings-based and market-based methods, each inject their own level of subjectivity. For instance, the choice between a business valuation formula like Discounted Cash Flow (DCF) versus market comparables can significantly sway the valuation outcome.

Valuation from a Buyer’s Perspective

Buyers view valuation as a tool to gauge investment potential and risk. They lean towards conservative estimates, emphasizing factors that could impact future profitability and cash flow. A buyer might use a business valuation calculator to simulate different scenarios, assessing the ‘value my business’ question under varying market conditions and growth trajectories. Their focus is on identifying undervalued aspects that could yield a high return on investment.

Valuation from a Seller’s Perspective

Sellers, aiming to maximize their exit value, often adopt an optimistic outlook on valuation. They highlight strengths, such as strong market position or unique value propositions, using them to justify higher valuations. Sellers might prefer methods that reflect the company’s potential rather than its current financials, arguing for a valuation that accounts for strategic value to specific buyers or synergies that might be realized post-acquisition.

The Impact of Negotiations on Valuation

Negotiations are where the subjective nature of business valuation comes to the forefront. Both buyers and sellers bring their valuations to the table, influenced by their respective perspectives and desired outcomes. The negotiation process involves reconciling these differing views, with each party leveraging data and valuation methodologies to support their position. The final agreed-upon value often reflects a compromise, melding the objective financial metrics with the subjective elements introduced by both sides.

Common Pitfalls in Business Valuation

Business valuation is a delicate process prone to several pitfalls: 

  • overemphasis on past financial performance without considering future growth prospects, 
  • neglecting the influence of current market dynamics, 
  • subjective biases leading to over- or undervaluation, 
  • reliance on inappropriate comparables, 
  • overlooking intangible assets like brand value and intellectual property. 

Avoiding these common mistakes requires a comprehensive, objective approach that accounts for both quantitative metrics and qualitative factors.

Hundred MS’s Role in Business Valuation

At Hundred MS, our extensive experience in financial advisory and corporate consulting has given us unique insights into the intricacies of business valuation. We’ve seen firsthand how a well-conducted valuation can be the cornerstone of a successful transaction. By combining rigorous analysis with a deep understanding of market dynamics, we help our clients achieve valuations that reflect the true worth of their businesses. Whether you’re buying or selling, partnering with Hundred MS means tapping into a wealth of expertise, ensuring your valuation is not just a number, but a reflection of real value.

Conclusion

The process of business valuation is complex and nuanced, influenced by various subjective factors. Both buyers and sellers must approach valuation with a thorough understanding and a critical eye to ensure a fair and equitable transaction. Knowing the usual mistakes and using clear, straightforward methods can help everyone make better choices. Working with an experienced team like Hundred MS, who knows a lot about business valuations, can help make sure the price put on a business is fair and sets everyone up for good deals and smart moves.


FAQs on Business Valuation

1. What is the nature of business valuation?

Business valuation is like figuring out how much a company is worth. It’s not just about numbers; it involves a lot of different views and opinions because every business is unique. This makes the valuation more of an art than just simple math.

2. What is the objective of business valuation?

The main goal of valuing a business is to find out its real worth. This is important for many reasons, such as when a business is being sold or bought, when it needs funding, or even for legal matters. It helps everyone involved make informed decisions.

3. How can buyers and sellers navigate the non-objective nature of business valuation?

Buyers and sellers can get through the tricky parts of business valuation by using different methods to check the value, getting advice from experts, and understanding that there’s some guesswork involved. It’s about being open to negotiation and finding a fair value that works for both sides.

4. What factors contribute to the non-objective nature of business valuation?

Several things make business valuation not just black and white. These include how well the business is doing, what the economy is like, future chances for making money, and even things that are hard to put a number on, like the business’s brand or its customer relationships. All these parts need to be looked at to get the full picture.

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Narek Abgaryan
Narek is the CEO and co-founder of Hundred MS. With a dynamic career that spans investment firms, asset management, risk management, and corporate finance, Narek has demonstrated a profound ability to navigate and innovate within the financial sector. His work across various countries and in diverse financial domains reflects a global perspective and an adaptable, forward-thinking approach. He Brings a wealth of knowledge and experience from the worlds of finance and technology. As a distinguished graduate of the University of Oxford and Hult International Business School, Narek has earned a reputation for excellence in the financial domain. His credentials, including the esteemed CFA and FRM certifications, are a testament to his deep understanding and expertise.
CFA, FRM
Narek Abgaryan
CFA, FRM, Fund Manager & CEO
Narek is the CEO of Hundred CJSC. Before embarking upon this position, he accumulated 7+ years of multinational experience including the positions of CEO, Head of Research and Member of the Board at various licensed and regulated investment companies. Narek is a graduate of Hult International Business School, Armenian State University of Economics and is currently pursuing his education at Saïd Business School of the University of Oxford. Narek is a CFA charter holder and a certified FRM.
Our Mission
Our mission is to extend our partner-based, specialized and cost-effective cooperation to our clients to enable them to focus on their long-term strategy and leverage their core competencies around value-creating activities, thereby boosting Armenia’s economic development.
Our Vision
We have a deep conviction that the financial system is the pillar of our civilizations. Economies that are exploding with growth are the ones that adopted modern finance. We aim to reach a reality where access to unconventional finance technics should be within reach of every economic unit. This shall empower everyone to allocate their human and financial capital more purposefully and innovatively for the benefit of a secure, wealthy, and responsible society.
Objectives
In "Hundred" CJSC, we are structuring our goals to revolve around the best interests of our investors and business partners. The basis we build our strategy on is satisfaction of expectations of our Clients, by bringing substantial profits to them through ethical management of investments, assets and portfolios. In the path of achieving the set tasks, we target new financial products adapted to the Client’s needs and offer variety combinations of interdisciplinary innovations. Following our set of values, we see our short-term goal in becoming one of the leading players in the domestic market, pursuing the long-term ambitious goal of integration into regional and global financial markets.
Corporate Values
We believe that earning the trust of each Client cements the next layer of the foundation of the Company’s reputation. Financial relations are built on trust; thus, our reputation is the heart of our business. Our allocentric approach to dealing with clients ensures that we always put their interests first. We do our utmost to make sure that our decisions are utterly disconnected from the greed when it comes to rendering our services. Promulgating ethics and adhering to the highest professional standards are the bedrocks of our corporate values.
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Are You Ready to Transform Your Businesses’ Financial Landscape?
  • Are your financial records more puzzling than they should be?
  • Has the audit process become a recurring nightmare for your firm?
  • Do important financial decisions stall due to unclear or absent financial reports?
  • Are high operational costs without clear returns keeping you awake at night?
  • Is hiring and maintaining a full-fledged financial team putting a strain on your resources?
  • Are you in the dark about your company's true valuation and need clarity?
  • Is the challenge of cleaning up your accounting books holding your business back?
  • Are outdated systems causing inefficiencies, prompting the need for an ERP implementation?
  • Have you identified the need for a robust risk management strategy but don't know where to start?
  • Are you looking for a one-stop firm that can handle everything from corporate strategy to asset management?
Levon Garibyan
Levon, the co-founder and Business Development Director of Hundred MS, brings over a decade of international experience to his role. His career spans managing private firms with diverse business profiles across the UK, UAE, and Russian Federation. Levon has not only excelled in steering these companies towards growth but has also specialized in business development strategy and fundraising. His expertise in these areas has significantly contributed to the expansion and success of these firms. Levon's academic background is equally impressive, having studied at Cranfield University School of Management and Moscow State University of International Affairs (MGIMO), where he honed his skills in business management and international affairs.
Levon Garibyan
Levon is the Business Development Director and Strategy Specialist of the company. He acquired international experience of more than 10 years, managing private firms with various business profiles in UK, UAE and Russian Federation. Levon studied in Cranfield University School of Management and Moscow State University of International Affairs (MGIMO).
Business Development, Strategy & Fundraising
David Tarkhanyan
David is the co-founder of Hundred MS and the CEO of Hundred MS GmbH. His track record in delivering innovative financial solutions and driving performance improvement initiatives showcases his ability to lead complex projects and navigate the intricate world of finance. David's breadth of experience has equipped him with the unique ability to understand and address the multifaceted challenges businesses face today. His exceptional qualifications, marked by the CFA and FRM certifications, reflect his deep commitment to financial mastery and strategic insight. David's career is characterized by a wide-ranging experience in investment banking, performance management, controlling, and reporting, among other critical financial domains.
David Tarkhanyan
David Tarkhanyan
David Tarkhanyan
Financial Controlling Investment Banking
David is the co-founder of Hundred MS. He is a Banking specialist with a focus on Financial Controlling, Planning, and Performance Management. His experience extends more than 10 years in various investment banks in Vienna and Frankfurt. David studied Physics at Bauman University and Industrial Engineering at the American University of Armenia.