Key Financial Services Explained: CFO, CAS, Advisory & Controller

key financial services

What are key financial services and why should you care? They include things like CFO services, CAS, advisory, and controller support—and they help your business stay on track. In this blog, we’ll explain each one in simple words, with real-life examples.

What is a CFO

Do you ever wonder who helps a business make smart money choices? That person is often the CFO, or Chief Financial Officer. CFO services give businesses support with money plans, cash tracking, and smart spending. Many think CFOs only work in big companies, but CFO services for startups are growing fast. A small business can use a CFO to avoid costly mistakes, plan better, and stay on the right track. If you’re a new business owner, having a CFO on your side can make a big difference.

People often ask, do I need a CFO if I already have an accountant? The short answer is yes, but for different reasons. While an accountant handles records, the CFO looks at the big picture and gives advice. That’s where financial consulting services come in—they help owners make choices based on clear facts. You get advice on spending, saving, and even how to ask for investor money. Good CFO consulting adds value in various ways, from better reports to smart planning, and we’ll cover some of these next.

Key Responsibilities of CFO

What does a CFO actually do in a business? Their main CFO duties include checking financial reports, watching your budget, and guiding big money decisions. A CFO helps spot problems early, gives advice you can act on, and supports long-term business planning. They turn numbers into simple steps that help you move forward.

  • Reading and checking monthly money reports
  • Helping plan the yearly budget
  • Giving advice on spending and saving
  • Spotting financial risks and fixing them early
  • Helping with investor talks or loan planning

A good CFO helps business owners understand their numbers in a way that makes sense. If you’re growing or struggling, having someone who can read the money side is a huge help.

What is Client Accounting Services

Ever heard of Client Accounting Services and wondered what that really means? CAS is a smart way to get help with your daily business numbers. Instead of doing everything in-house, many businesses now use outside support for tasks like bills, payroll, and reports. This helps save time and gives business owners a better view of their money. Client accounting services work well for companies that want real support without hiring a full team. They are also a great fit for businesses that use NetSuite accounting, because the work stays clear and organized.

You might ask, is CAS just regular bookkeeping? Not really. Bookkeeping is part of it, but CAS goes further. It includes tasks that help you understand your numbers and plan ahead. If your team is busy or too small, client accounting services can keep things moving without stress. That’s why more small and mid-sized companies are using CAS today.

What Client Accounting Services Include

What do client accounting services include beyond bookkeeping? CAS covers daily tasks like bills and payroll, plus monthly reports and planning help. It supports businesses that want clear records without hiring a full team. Some even choose fractional accounting, so they only pay for what they need. It’s a smart way to keep things running smoothly.

  • Handling payroll and keeping records clean
  • Paying bills and sending invoices on time
  • Tracking money coming in and out
  • Preparing monthly financial reports
  • Setting up smart tools like NetSuite accounting

Using CAS can give you peace of mind while you focus on growing your business. It’s like having a part-time accounting team that still gets the job done right.

Understanding Advisory Services

Many people hear the term advisory services but aren’t sure what it means. Simply put, advisory services help businesses make better choices. They don’t just look at numbers—they look at the whole business and give advice that helps it grow. These services cover different financial roles, like planning, risk checking, and setting goals.

Unlike basic accounting, advisory is more about where you’re going, not just where you are now. For example, if your business wants to expand or cut costs, an advisor can guide you through it.

Why do businesses use advisory services? The answer is simple—they want support that goes beyond reports and spreadsheets. Advisors help with planning, goal setting, and decision-making.

A good advisor doesn’t tell you what to do; they help you see your options clearly. That’s why these services are used by both small businesses and large companies. When you work with someone who understands financial roles, your decisions get clearer, faster, and smarter.

Key Roles of Advisory

Advisors play a key role when your business needs more than just reports. They help connect your numbers to real goals using financial analysis. This means checking income, costs, and performance, and then offering advice you can use. Advisory services help you plan ahead and avoid risky moves. They guide you through choices with clear facts.

  • Studying your income and costs with financial analysis
  • Giving advice on business growth or cuts
  • Helping with cash flow and money planning
  • Looking at reports to find trends or problems
  • Giving ideas based on data, not just gut feeling

With the help of good advice, many businesses avoid common mistakes. And in today’s fast world, smart choices make a big difference.

What is a Financial Controller

Have you ever heard of a financial controller and thought, “Do I really need one?” If your business is growing, the answer is likely yes. A financial controller helps manage your accounting team, checks your reports, and keeps your records in order.

Financial controller services make sure your business is following the rules and not missing anything important. They also help prepare for audits and spot mistakes before they turn into bigger problems. Many people ask about becoming a financial controller, and it’s clear why—it’s a role with real impact.

Why do businesses need a controller when they already have a bookkeeper? That’s a great question. A bookkeeper records data, while a controller checks that data and makes sure it’s right. If something doesn’t look right, the controller digs in and finds out why. Think of them as the person who double-checks everything and keeps the financial side of your business on track.

Services Offered by a Financial Controller

A financial controller takes care of more than just checking numbers. Their job includes managing records, reviewing reports, and leading the accounting team. These financial controller duties and responsibilities help keep your business in line with tax and audit rules. They also support budget planning and catch errors early. It’s a key role, especially as your business grows.

  • Checking financial reports for mistakes or missing info
  • Helping with budget planning and monthly reviews
  • Working with the accounting team to keep records straight
  • Making sure your business follows all tax and money rules
  • Getting ready for audits and financial reviews

A controller brings peace of mind by making sure your numbers are right. That way, you can focus more on running the business.

Benefits of Outsource Financial Services Companies

Why are more businesses choosing outsourced financial services? Simple—they want trusted help without the high cost. When you outsource services, you don’t need to hire full-time staff for every financial task. This saves money and gives you access to skilled professionals when you need them.

The benefits of financial services consulting companies are clear. You get help with reports, taxes, planning, and more—only when needed. It works well for small and growing businesses that want expert support without long hiring processes.

 A company like Hundred MS offers both financial and ERP systems help in one place, which saves time and avoids stress. It’s like having a full finance team, but without paying for one every day. And if you need help with tools like NetSuite, they already know the system and how to work with it.

Here are a few real benefits:

  • You save money by not hiring full-time finance staff
  • You get expert support from people who know the work well
  • You can focus more on growing your business
  • You avoid mistakes in taxes, reports, and planning
  • You get support with software like NetSuite

If managing your books is taking too much time, outsourcing might be your answer. The right help keeps your business on track—and gives you peace of mind.

Aligning Financial Services With Your Business Goals

To grow your business, you need the right support at the right time. Picking the key financial services that match your goals can help you plan better, avoid mistakes, and move forward with confidence.

The future of financial services is about flexibility, smart tools, and clear advice that helps businesses grow in simple ways.

Frequently Asked Questions (FAQ)

Key financial services help with money planning, checking reports, tracking costs, and giving advice to support smart decisions. They help business owners understand their numbers and use them to make better choices.

Yes, even small businesses can benefit from CFO or financial controller services. They keep your finances in check and help you avoid money problems before they grow.

Advisory services focus on giving advice and planning for the future. Accounting focuses on recording what already happened. Advisors help you decide what to do next based on your numbers.

Businesses use outsourced financial services to save money, get expert help, and free up time to focus on growth. Outsourcing gives you access to skilled support without hiring full-time staff.

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Narek Abgaryan
Narek is the CEO and co-founder of Hundred MS. With a dynamic career that spans investment firms, asset management, risk management, and corporate finance, Narek has demonstrated a profound ability to navigate and innovate within the financial sector. His work across various countries and in diverse financial domains reflects a global perspective and an adaptable, forward-thinking approach. He Brings a wealth of knowledge and experience from the worlds of finance and technology. As a distinguished graduate of the University of Oxford and Hult International Business School, Narek has earned a reputation for excellence in the financial domain. His credentials, including the esteemed CFA and FRM certifications, are a testament to his deep understanding and expertise.
CFA, FRM
Narek Abgaryan
CFA, FRM, Fund Manager & CEO
Narek is the CEO of Hundred CJSC. Before embarking upon this position, he accumulated 7+ years of multinational experience including the positions of CEO, Head of Research and Member of the Board at various licensed and regulated investment companies. Narek is a graduate of Hult International Business School, Armenian State University of Economics and is currently pursuing his education at Saïd Business School of the University of Oxford. Narek is a CFA charter holder and a certified FRM.
Our Mission
Our mission is to extend our partner-based, specialized and cost-effective cooperation to our clients to enable them to focus on their long-term strategy and leverage their core competencies around value-creating activities, thereby boosting Armenia’s economic development.
Our Vision
We have a deep conviction that the financial system is the pillar of our civilizations. Economies that are exploding with growth are the ones that adopted modern finance. We aim to reach a reality where access to unconventional finance technics should be within reach of every economic unit. This shall empower everyone to allocate their human and financial capital more purposefully and innovatively for the benefit of a secure, wealthy, and responsible society.
Objectives
In "Hundred" CJSC, we are structuring our goals to revolve around the best interests of our investors and business partners. The basis we build our strategy on is satisfaction of expectations of our Clients, by bringing substantial profits to them through ethical management of investments, assets and portfolios. In the path of achieving the set tasks, we target new financial products adapted to the Client’s needs and offer variety combinations of interdisciplinary innovations. Following our set of values, we see our short-term goal in becoming one of the leading players in the domestic market, pursuing the long-term ambitious goal of integration into regional and global financial markets.
Corporate Values
We believe that earning the trust of each Client cements the next layer of the foundation of the Company’s reputation. Financial relations are built on trust; thus, our reputation is the heart of our business. Our allocentric approach to dealing with clients ensures that we always put their interests first. We do our utmost to make sure that our decisions are utterly disconnected from the greed when it comes to rendering our services. Promulgating ethics and adhering to the highest professional standards are the bedrocks of our corporate values.
  • Are your financial records more puzzling than they should be?
  • Has the audit process become a recurring nightmare for your firm?
  • Do important financial decisions stall due to unclear or absent financial reports?
  • Are high operational costs without clear returns keeping you awake at night?
  • Is hiring and maintaining a full-fledged financial team putting a strain on your resources?
  • Are you in the dark about your company's true valuation and need clarity?
  • Is the challenge of cleaning up your accounting books holding your business back?
  • Are outdated systems causing inefficiencies, prompting the need for an ERP implementation?
  • Have you identified the need for a robust risk management strategy but don't know where to start?
  • Are you looking for a one-stop firm that can handle everything from corporate strategy to asset management?
Are You Ready to Transform Your Businesses’ Financial Landscape?
Are You Ready to Transform Your Businesses’ Financial Landscape?
  • Are your financial records more puzzling than they should be?
  • Has the audit process become a recurring nightmare for your firm?
  • Do important financial decisions stall due to unclear or absent financial reports?
  • Are high operational costs without clear returns keeping you awake at night?
  • Is hiring and maintaining a full-fledged financial team putting a strain on your resources?
  • Are you in the dark about your company's true valuation and need clarity?
  • Is the challenge of cleaning up your accounting books holding your business back?
  • Are outdated systems causing inefficiencies, prompting the need for an ERP implementation?
  • Have you identified the need for a robust risk management strategy but don't know where to start?
  • Are you looking for a one-stop firm that can handle everything from corporate strategy to asset management?
Levon Garibyan
Levon, the co-founder and Business Development Director of Hundred MS, brings over a decade of international experience to his role. His career spans managing private firms with diverse business profiles across the UK, UAE, and Russian Federation. Levon has not only excelled in steering these companies towards growth but has also specialized in business development strategy and fundraising. His expertise in these areas has significantly contributed to the expansion and success of these firms. Levon's academic background is equally impressive, having studied at Cranfield University School of Management and Moscow State University of International Affairs (MGIMO), where he honed his skills in business management and international affairs.
Levon Garibyan
Levon is the Business Development Director and Strategy Specialist of the company. He acquired international experience of more than 10 years, managing private firms with various business profiles in UK, UAE and Russian Federation. Levon studied in Cranfield University School of Management and Moscow State University of International Affairs (MGIMO).
Business Development, Strategy & Fundraising
David Tarkhanyan
David is the co-founder of Hundred MS and the CEO of Hundred MS GmbH. His track record in delivering innovative financial solutions and driving performance improvement initiatives showcases his ability to lead complex projects and navigate the intricate world of finance. David's breadth of experience has equipped him with the unique ability to understand and address the multifaceted challenges businesses face today. His exceptional qualifications, marked by the CFA and FRM certifications, reflect his deep commitment to financial mastery and strategic insight. David's career is characterized by a wide-ranging experience in investment banking, performance management, controlling, and reporting, among other critical financial domains.
David Tarkhanyan
David Tarkhanyan
David Tarkhanyan
Financial Controlling Investment Banking
David is the co-founder of Hundred MS. He is a Banking specialist with a focus on Financial Controlling, Planning, and Performance Management. His experience extends more than 10 years in various investment banks in Vienna and Frankfurt. David studied Physics at Bauman University and Industrial Engineering at the American University of Armenia.